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Wiseacre Brewing Company Mockups (Overseen by Rachel Briggs)

Date

April 2023

Project type

Can Packaging Design

These illustrations have a bubbly and eye-catching vibe intended to give off a fun atmosphere to the consumer when they purchase. The use of shaky line and bright flat colors is a style that I leaned into heavily around this time period, and it added to this decorum.

In Fall '21, Rachel Briggs (the artist behind the labels of the Wiseacre Brewing Company cans) came to oversee this project. She presented us with all the necessary things needed to create a Nitro Cold Brew can design (that would never be used by Wiseacre) including: the fonts, ingredients, nutrition labels, etc.

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